"THE IMPORTANCE OF BEING AN ARCHITECT" TO PREMIERE AT MILAN DESIGN FILM FESTIVAL

Italian architecture and interior design practice Antonio Citterio Patricia Viel (ACPV) presents the film ‘The Importance of Being an Architect’ (a My Boss was production, by Giorgio Ferrero and Federico Biasin, 60’, Italy) . Conceived as a choral and musical documentary that investigates the responsibility of architects in building the society of tomorrow, the film will be screened for the first time at the Milan Design Film Festival, taking place between October 20 and 24,2021. Set in four acts, the film explores – through the gaze of architect Antonio Citterio, one of the most renowned Italian designers in the world, and architect Patricia Viel, the two co-founders of ACPV – a vision for the architecture of tomorrow, centered on an armistice between nature and the built environment.

Alternating dialogues with various personalities from the world of fashion, art and design, and exploring pieces of architecture designed by ACPV, the documentary offers a vision of the post-Covid world, in the midst of the climate crisis and urban redistribution, while guiding the viewer between elements of the design methodology, from data analysis and technological innovation, to travel as an inexhaustible engine of inspiration. “My life has always been a journey through places, ideas and experiences that represent a continuous source of inspiration: this film revisits these moments to map the outlines of my vision for the future,”says Antonio Citterio.“ In 2020, I turned 70, celebrated the 50th anniversary of my career, and the 20th anniversary of the practice founded together with Patricia Viel. This documentary has been an opportunity to take a step back and look at the most important moments of the past decades as an architect and designer.”Conceived as a virtual dialogue and musical journey, the film starts off with the first act that focuses on the compatibility between architecture and nature, with personalities such as Anna Zegna, Massimo De Carlo, Francesco Bonami and Rolf Fehlbaum, who seek a definition of the concept of architecture and the social responsibility that it carries in present-day society. In the second act, the former director of the Design Museum (London), Deyan Sudjic recounts Antonio Citterio’s professional path as a designer and architect, starting from the 1980s creative boom in Milan.

“With this film, we are proposing an interpretation of the role that architecture and architects will playin present-day society and beyond,” says Patricia Viel.“We do it through a series of dialogues with people from the world of art, fashion, culture and lifestyle, with whom we have built a shared history.Architecture is introduced as an undulating, non-intrusive element, echoed in the notes hit by the musicians that bring the four acts to life.”

In the third act, ACPV opens up to the viewer, offering a glimpse of a holistic and multidisciplinary approach to the day-to-day complexities of designing buildings and spaces. The film closes with the memories of the great masters Antonio Citterio and Patricia Viel met during their life and work; and finishes with an understanding of how the responsibility of the architectural profession has evolved, as far as being expected to respond to social changes and the challenges of globalization. “With this film, we are proposing an interpretation of the role that architecture and architects will playin present-day society and beyond,” says Patricia Viel.“We do it through a series of dialogues with

The film will be screened during the Milan Design Film Festival (October 20-24, 2021) at Teatro FrancoParenti (Via Pier Lombardo, 14 – 20135, Milan), and it will be available for streaming during the Festivalat https://www.milanodesignfilmfestival.com/

Beosound Balance, the new passion for music, design and craftsmanship

Created with a passion for music, design and craftsmanship, Beosound Balance is inspired by interior objects to redefine home audio in a way that only Bang & Olufsen can: a soft, rounded silhouette using interior-first materials such as solid oak wood and knitted textile, an innovative user interface that hides when not in use and seven carefully placed speaker drivers with beam-forming technology that lets the user choose between powerful and room-filling sound for everyday listening and sound directivity for precise and immersive music experiences.   

Beosound Balance is designed in collaboration with Benjamin Hubert from the British industrial design studio LAYER as an interior-first and shelf-friendly speaker that doesn’t compromise on the sound experience in large living spaces. Using materials that soften technology and blend in with quality furniture, Beosound Balance presents a solid oak wood base that visually grounds the speaker and a cylindrical shape clad in a seamlessly knitted textile that makes Beosound Balance inviting to touch and beautiful from any angle. 

Blending in as an interior object, Beosound Balance has a hidden touch interface to control the speaker manually. When approaching the speaker, the interface lights up using light-through aluminum technology and invites the user to interact with the speaker. Swipe around the top plate to control volume or touch on the icons to change tracks, pause the music and select pre-saved favourite listening experience for easy access. When walking away from the speaker, the interface dim, sleaving nothing but the aluminum surface visible. 

The concept for Beosound Balance was to make sure that beautiful aesthetics, innovation and powerful sound go hand in hand, explains Bang & Olufsen VP of Design Gavin Ivester: “The vision with Beosound Balance is to make the speaker feel like an extension of the atmosphere in the home - reflecting the place it is in and the person using it. The design is both sensorial and tactile, with a look and feel driven by high-quality interior craftsmanship and materials, as well as highly innovative. Listening modes allow tailored acoustics when needed, and carefree, stunning sound when wanted— putting listeners in control of a broad range of experiences that soothe, excite, and create joy”.

A speaker dedicated to purposeful technology

Beosound Balance comes with seven uniquely configured speaker drivers with two opposing woofers that generate a powerful bass sound that cancels out vibrations that could upset the neighbours. Beosound Balance also brings forward an innovative and flexible acoustic experience based on two sound modes – an Omni-directional mode ensuring a uniform sound experience around the speaker, and a sound mode delivering a precisely focused and unique ambient experience. Both technologies have trickled down from the flagship Bang & Olufsen Beolab speakers.

Product Overview

Beosound Balance is a wireless speaker with a dynamic acoustic performance designed to display friendly and inspired by interior objects and the use of soft, appealing and well-curated materials, colours and finishes. Placement up against the wall is ideal for optimal listening, whether from room-filling to focused sound experiences.

Special features:

• Different sound modes in one.

• From room-filling to focused sound.

• Soft interior silhouette. Honest, natural materials.

Pricing and availability

Beosound Balance is available at Bang & Olufsen stores now.

• Beosound Balance(Natural Oak and Black Oak): HK$17,900

For more information, please visit: https://www.bang-olufsen.com/en