Breakfast at Tiffany’s anyone…?
Tiffany & Co. opened its first concept store in Japan ― Tiffany @ Cat Street – in Harajuku on Friday, April 19. More so than any of the existing Tiffany & Co. stores in Japan, the experiential design for Tiffany @ Cat Street showcases the wit, creativity and timelessness of the brand. From jewelry to Home & Accessories, the store offers a thematically curated selection and presentation of iconic designs.
Tiffany @ Cat Street will be a Tiffany & Co. experience unlike any other. Unique for its elevated informality and playfulness, this dynamic space reflects an unusual and exciting expression of our brand,” said Richard Moore, divisional vice president—Global Store Design & Creative Visual Merchandising, Tiffany & Co
The futuristic architecture of the building coupled with the Tiffany @ Cat Street logo on an iconic Tiffany Blue® background makes the store truly stand out. Each of the store’s six levels presents a different selection of items and services. The caselines are complemented by a wall inspired by the famous Tiffany Blue Box® with floor-to-ceiling shelves to display pieces from jewelry and Home & Accessories collections, creating a captivating atmosphere.
“By opening this new concept store in an area where creative people gather for fashion, art and culture, we will showcase the brand in an environment that encourages customers to discover and rediscover the magical world of Tiffany,”
said Daniel Perel, president of Tiffany & Co. Japan.
The top floor will host the first Tiffany cafe in Japan, aptly named ―The Tiffany Cafe @ Cat Street. The café serves a range of foods and drinks from croissants and coffee to other New York City temptations such as hot dogs and cheese pretzels, and sweet treats such as Tiffany @ Cat Street donuts and cookies.
The first highlighted collection for the opening will be Tiffany T, the latest icon of Tiffany that embodies the energy and creativity of New York City. Also featured will be a curated assortment of items displayed in a unique way, from other iconic collections such as Tiffany HardWear and Tiffany Paper Flowers™ to the brand new Tiffany T True pieces. In addition, to celebrate the opening, limited edition charms in sterling silver, as well as in 18K rose gold engraved with the Tiffany @ Cat Street store logo are offered exclusively, while new Tiffany T Smile mini color pendant and bracelet sets in pink sapphire, yellow sapphire, and blue topaz made its worldwide debut at this special location.
Tiffany @ Cat Street was opened on Friday, April 19, 2019. The store layout is intentionally flexible so that it can be adapted and changed throughout its lifespan, creating a blank canvas for a rotation of Tiffany collections.
For more information of Tiffany @ Cat Street:
Tiffany @ Cat Street
Address: 6-14-5 Jingumae, Shibuya-ku, Tokyo
Floor area: 469.77 m2
Opening hours: 11:00-19:00 (Cafe: 11:30-18:30 Last Order 18:00)