The Green Soul of Zegna - the Dream of Zero Waste Possible
“At Zegna, we have taken care of the world we live in from the beginning, following in the footsteps of our founder Ermenegildo Zegna. This is our company mission, based on a constantly-evolving thought: looking at the future with the belief that our actions today will shape our tomorrow.”
At Zegna, social and environmental responsibility have been our roots for 110 years. When they were founded in 1910, Ermenegildo Zegna’s dream was not just to create the world’s finest textiles but to make his hometown and the world around it a better place, ensuring the highest-quality products without compromising the quality of life for future generations. His vision is still the heart of everything we do. The environment is at the core of our efforts: we believe the very best garments can only come from the best natural resources, and that these resources need to be cared for. The advanced vertical integration of our business model facilitates our journey towards a sustainable product and holds us accountable for responsible practices and processes.
2020 marks our 110th anniversary. On this landmark year, we are proud to renew our sustainability pledge, exemplified by OASI Zegna, where our Lanificio Zegna was established and our green philosophy was ignited. OASI Zegna is a unique model of our environmental consciousness, a territory that now covers 100km2 from Trivero to Valle Cervo in the Alpi Biellesi, which would not have been possible without the visionary approach of our founder.
“In an ever-changing world, luxury companies can simply adapt to changes or choose to be a positive force in driving these changes. Our responsibility is to leverage our past to build a better present and future. This carries over into everything we do, following our founder’s legacy. I’m very pleased that Zegna is part of the Green Pea project, partnering with Oscar Farinetti who shares the same sustainability ethos with us”, says Gildo Zegna, CEO of Ermenegildo Zegna.”
Meanwhile at Z ZEGNA, we continue to push the boundaries to explore sustainable fashion solutions, and use recyclablematerials to create the Z ZEGNA FW20 #Usetheexisting Nylon Padded Jacket and Vest. The extra-light recycled nylon stuffing creates feather-like comfort, whilst outstanding weaving and craftsmanship ensurewaterproofing and warmth. The streamlined design is ideal for outdoor adventures and city life alike, with functional details such as a patch pocket on the chest, zipper side pockets covered by a sleek, peach-skin technofabric shell, and a drawstring at the bottom. A carefree choice for contemporary gentlemen to mix and match, the Z ZEGNA FW20 #Usetheexisting Nylon Padded Jacket and Vest come in four colour options: black, red, bright yellow and dark green.
“Morethan a simple project, #UseTheExisting is a state of mind,” says Artistic Director, Alessandro Sartori. “The main goal is to rework the fashion system in order to reduce our ecological footprint. At Zegna, we are trying to reuse resources in order to not waste any materials in the production chain. It is a mission and a vision in which we are investing a lot. This is the principle behind the latest and future collections.”
Together, wecan build a better tomorrow.
For more information, please visit: www.zega.com