Tiffany & Co. Announces Tiffany Atrium: A Social Impact Platform to Inspire Connection and Social Change
Tiffany & Co. has launched Tiffany Atrium, a social impact platform that offers opportunities to historically underrepresented communities. Through commitment, leadership, and learning, Atrium aims to create a more diverse and inclusive jewelry industry, which is reflected in its three core pillars: creativity, education, and community.
Tiffany & Co. has launched Tiffany Atrium, a social impact platform that offers opportunities to historically underrepresented communities. Through commitment, leadership, and learning, Atrium aims to create a more diverse and inclusive jewelry industry, which is reflected in its three core pillars: creativity, education, and community. ATRIUM is a nod to both the heart and the center room of a house as well as the Return to Tiffany® heart tag necklace.
“I Shine, You Shine, We Shine” by Derrick Adams
““We are thrilled to introduce the Tiffany Atrium platform, creating a centralized hub for our continued journey in the worlds of diversity, equity and inclusion,” we have a responsibility to enact positive change in our world. Tiffany Atrium will allow us to streamline and scale the necessary processes in doing so.””
The Tiffany Atrium logo was derived from an original artwork designed by American visual artist Derrick Adams for the launch of Tiffany Atrium. Online art marketplace Artsy will auction the artwork July 27 - August 10, with 100% of proceeds benefiting The Last Resort Artist Retreat, an artist residency founded by Adams in his hometown of Baltimore, Maryland, to provide healing and restoration for Black artists and cultural workers.
Tiffany & Co. will launch new programming under the education pillar in the fall to support the long-term development of students and institutions. The following programs are scheduled for the near future:
•Tiffany & Co. Apprenticeship Programs: Eight apprentices will be identified through LVMH’s Métiers d’Excellence Institute (ME Institute) & New York State Craft Apprentice Program for a two-year rotational program at the House’s core facilities. Recruitment will focus on diverse, historically underrepresented communities to create opportunity and build an inclusive pipeline of talent.
•Tiffany & Co. and HBCUs: Educational and professional opportunities will be created for students in the creative arts and communications fields at select Historically Black Colleges and Universities (HBCUs), including:
$2M pledge for the About Love Scholarship Program in partnership with the Shawn Carter Foundation and BeyGOOD.
Partnership with Harlem’s Fashion Row in support of the HFR ICON 360 HBCU Summit at North Carolina A&T University, which strives to transform art and fashion programs at HBCUs across North America.
In addition, as a part of Atrium's community pillar, Tiffany & Co. will focus on connecting employees, students and nonprofit leaders to grow and celebrate shared values and commitment to improving the world we live in. Tiffany Atrium will continue to partner with non-profit organizations, including Free Arts, Ali Forney Center and Lower East Side Girls Club, throughout the year.
Tiffany Atrium will continue building upon significant partnerships and investments with global creatives and institutions that will advance opportunities for underrepresented communities. In recognition of its responsibility to the future, Tiffany is committed to building a more equitable and inclusive industry.
To stay up to date on Tiffany Atrium, visit www.Tiffany.com/sustainability.
TIFFANY & CO. Unveils Plans For A Contemporary Glass Addition Atop Its Classic Fifth Avenue Flagship Store
A holistic transformation of this magnitude has not taken place in the building’s 80-year history. Tiffany is embarking on the project in partnership with the renowned architectural firm, The Office for Metropolitan Architecture (OMA). Led by Partner Shohei Shigematsu, OMA New York is engaged in specific aspects of the transformation–including a reimagined upper addition.
For the first time, Tiffany & Co. is revealing exterior renderings of the transformation underway at its Fifth Avenue flagship store. The upper addition (floors 8, 9 and 10) of the 10-story architectural icon located at 727 Fifth Avenue will be completely reimagined from office space originally constructed in 1980, into a new exhibition, event and clienteling space. Surrounded by a curtain of undulating glass complementing the classic limestone façade below, the contemporary structure above this historic building echoes the height and grandeur of the flagship’s timeless main floor. Construction began on Tiffany’s flagship transformation in spring 2019 and is estimated to be complete in spring 2022.
For the first time, Tiffany & Co. is revealing exterior renderings of the transformation underway at its Fifth Avenue flagship store and is estimated to be complete in spring 2022
“The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well-known luxury retail spaces in the world. It's a place where so many have memories of important moments in their lives, filled with emotion and anticipation of the extraordinary,” said Reed Krakoff, Chief Artistic Officer, Tiffany & Co. “Tiffany’s newly transformed flagship will reflect the future of our brand while honouring our 183-year legacy.”
A holistic transformation of this magnitude has not taken place in the building’s 80-year history. Tiffany is embarking on the project in partnership with a renowned architectural firm, The Office for Metropolitan Architecture (OMA). Led by Partner Shohei Shigematsu, OMA New York is engaged in specific aspects of the transformation–including a reimagined upper addition.
The ambition for the design of the new upper volume is to create a vertical continuity with the existing structure, while also setting it apart as a bold and innovative addition to the building. The corniced parapet of the original building will be mirrored by a slumped glass façade above. The eye is drawn upward creating a gentle transition between the two structures. This ribbon-like design detail brings a sensuality to the building, instilling a softness among the curtain walls of the building’s neighbours.
The recessed glass exhibition and event space will echo the feeling of the main floor with its column-free, double-height ceilings. The expansive glass facade brings an openness to both sides of the building and opens up to an outdoor terrace that will offer guests a view from the world’s most famous intersection for luxury retail, and up Fifth Avenue to Central Park.
The expansive Tiffany flagship was a symbol of modern architecture when it was built in 1940. The grandeur and essence of that majestic space will remain and continue to awe guests as they enter the renovated store in 2022. An evolved luxury retail experience will draw consumers inside once again and inspire them to journey from the main floor up through the entirety of the building.
In the interim, the Tiffany Flagship Next Door located at the adjacent 6 East 57th Street will continue to serve as Tiffany & Co.’s home, showcasing the entire breadth of the Brand’s extraordinary collections, until the original flagship’s completion in spring 2022.
For more information, please visit: https://www.tiffany.com