"and-on" Lighting

"and-on" is Japanese paper and light.

From ancient times to the present, this combination has given rise to various lighting fixtures.

The lighting fixtures using "washi and light" are strongly associated with Japanese "wa" (harmony), which limits their use in a variety of modern & harmonious lifestyles.

"and-on" is one of the lightings that mesmerizes as it invites you to admire the nuanced texture of the paper.

This lamp is a concept project created in collaboration with designer Kenji Fukushima and paper specialists Tesuki Washi Tenino.

Washi is one kind of traditional hand-made Japanese paper made of natural raw materials. Since the 1300s, it has been a large part of Japan's cultural heritage.

This LED lamp combines innovative lighting technology with the beauty of Washi in new forms to continue the unique craft tradition for generations to come.

The team aimed for this time was neutral and straightforward lighting that would match any situation in modern lifestyles and make the most of the beauty of washi paper as a material.

"and-on" is a light that illuminates your precious moments.

Idea (Task, Relevance, Fit for purpose)

*To adapt to various lifestyles, we do not emphasize "Japanese" but pursue the beauty of Japanese paper to the utmost limit in a neutral and simple design.

*The material used is Brass instead of bamboo or wood to create a more contemporary design.

*The gentle light from the dense Japanese paper, which was arrived at through trial and error, is like sunlight filtering through the trees.

*Since it emits light on both sides, the reflected light from the wall is designed to give a softer impression when installed on the wall.

*It can stand on its own, either horizontally or vertically, and can be placed anywhere.

Form(Aesthetics, Emotional appeal, Execution)

*To respect the Japanese artisans, the washi material used is handmade Ogawa washi, a traditional industry in Saitama Prefecture, made from Japanese paper "KOZO," using traditional methods and tools.

Function (Usability, Efficiency, User Benefit)

*It is simple and can match a variety of lifestyles.

*The product's shape ensures its diversity as a product, with new combinations of materials, a soft impression of light, a unique but not too assertive appearance, and a high degree of flexibility in the installation environment.

*and-on emits light from both sides, and the indirect light on the wall creates a beautiful space.

*The width of the brass outer perimeter is designed to be thin enough to stand on its own, giving it a presence that blends in with the space.

*The Japanese paper is designed at the optimum distance to diffuse the LED, and only the soft light will emerge.

Differentiation(Innovation,Brand Differentiation)

*Ogawa washi has many air chambers and breathes. It absorbs moisture according to the humidity in the room, releases moisture, and prevents condensation and mould, keeping the humidity in the room constant.

*Our company, which produces the lighting, and the craftsmen who make Ogawa washi is located in Saitama Prefecture, and through "and-on" we hope to pass on the tradition to the future.

*and-on is a light that illuminates your precious moments.

Impact (Effect, Social Benefit, Sustainability)

*Since the paper pulp is not used, it can be said that the environmental burden is low.

*On the other hand, the primary raw material of Japanese paper proliferates, and it is a material with high economic efficiency compared with ordinary paper.

Delivery fees are excluded.