Preserving Japan's Seaweed Heritage: 'Less, Light, Local' Revives Discarded ITA NORI

Japan's esteemed seaweed processing tradition faces a significant hurdle as climate change disrupts seaweed growth and quality. Notably, the beloved ittori nori seaweed sheet has become increasingly inedible due to adverse ocean conditions. However, a groundbreaking initiative known as 'Less, Light, Local' seeks to breathe new life into discarded ITA NORI by showcasing its sustainable potential through innovative design and locally sourced materials.

Revitalizing Discarded ITA NORI: In response to this urgent issue, the groundbreaking 'Less, Light, Local' project steps onto the stage, aiming to rekindle the dormant sustainability of discarded ITA NORI. Fusing cutting-edge design principles with locally sourced materials, this ambitious endeavor seeks to reimagine these overlooked seaweed sheets as dazzling creations with renewed purpose.

A Beacon of Sustainability: 'Less, Light, Local' embodies the spirit of sustainability in every facet of its innovative design approach. By repurposing discarded ITA NORI, the project showcases the transformative power of localized materials and eco-conscious practices. It serves as a shining beacon, illuminating the path towards a more sustainable future for seaweed cultivation.

Unveiling a Paradigm Shift: Beyond its immediate design objectives, 'Less, Light, Local' signifies a broader movement, urging us to reevaluate our relationship with seaweed and confront the formidable challenges presented by a changing climate. By reshaping the narrative surrounding discarded ITA NORI, this visionary project offers a tantalizing glimpse into a future where tradition and sustainability coexist harmoniously.

In the face of climate change's assault on Japan's seaweed industry, 'Less, Light, Local' emerges as a symbol of resilience and hope. Through its innovative design principles and utilization of locally sourced materials, this remarkable project breathes new life into discarded ITA NORI, reaffirming its inherent sustainability. As we embrace this transformative approach, we fortify our commitment to a future that upholds cherished traditions while nurturing and protecting our precious natural resources.

Less, Light, Local- The NORI Project exploring the future of seaweed through ARAKAWA GRIP technology

Exhibition：From June 16 - 25, 2023
Time：11am〜19pm
Opening party：June 16, 2023 at 19pm (After the design talk)
Venue: TIERS GALLERY by arakawagrip（ティアーズギャラリー）

Address: 〒150-0001 Tokyo, Shibuya City, Jingumae, 5 Chome−7−12 TIERS 3F